Lead Instructor & Owner
Hilroy Alfred is a self-made entrepreneur, founder, and industry leader who has built one of Anguilla’s most respected fitness and self-defense brands from the ground up. Born in Dominica and relocating to Anguilla as a teenager, Hilroy transformed vision into reality through relentless discipline, resilience, and an uncompromising work ethic.
In 2013, he founded Ruff Training, establishing the foundation for a high-performance luxury training brand known for results, structure, and professionalism. Through strategic growth and leadership, Hilroy developed a system that delivers consistent, elite-level service powered by a strong and capable team.
In 2021, at the height of global uncertainty during COVID-19, Hilroy executed one of his most defining moves, building his Academy from the ground up. While many businesses slowed down, he doubled down. Through long hours, calculated risk, and unwavering focus, he created a facility that stands today as a symbol of resilience, vision, and execution under pressure.
Continuing to push boundaries, in 2025 Hilroy introduced Pilates to Anguilla and went on to establish the island’s first dedicated Pilates studio, further expanding his footprint in the wellness industry and setting a new benchmark for quality and innovation.
As the founder of Ruff Training, Krav Maga Anguilla, and Anguilla’s first Pilates Studio, Hilroy leads a growing team of professionals delivering structured, high-level training across multiple disciplines. His brands are built on systems, standards, and a culture of excellence, ensuring every client receives a premium experience backed by expertise and consistency.
His organizations have earned the trust of 5-star hotels, high-end , and celebrity clients, positioning his brands at the top tier of the Caribbean fitness and wellness industry.
Hilroy is a Level 3 Krav Maga Instructor and Brown Belt Practitioner, trained through Krav Maga Israel and Krav Maga Experts (NYC).
His programs are rooted in authentic Israeli Krav Maga principles, with a clear focus on practical, real-world application and effective self-defense.
Through Krav Maga Anguilla, he has positioned the organization as a platform for empowerment, delivering workshops, seminars, and structured programs that build awareness, confidence, and real-world defensive capability, particularly for women.
Beyond titles and credentials, Hilroy’s greatest success lies in the impact of what he has built. Through Ruff Training, Krav Maga Anguilla, and his Pilates studio, he continues to raise the standard of Fitness, Pilates, and Self-defense in Anguilla, driven by vision, backed by a strong team, and defined by excellence.
Instructor- Josiah Moses
Josiah Moses is a highly skilled fitness professional known for his dedication to helping clients achieve their fitness goals. With a deep passion for wellness and a strong belief in the power of community, Josiah has become a respected leader in the fitness industry, inspiring individuals to live healthier, more active lives.
He holds multiple professional certifications, including the ACE Personal Trainer, ACE Fitness Nutrition Specialist, and CrossFit Level 1 Certificate, which have further honed his expertise in fitness and nutrition.
Josiah’s extensive experience includes serving as Head Fitness Director at Fitness University Jolly’s Pharmacy Dominica. Founding Cardio Jam, a popular community fitness program, and working as a Strength Coach for the Dominica Football Association National Team. Additionally, he specializes in rehab coaching for knees, shoulders, and lower backs.
With his wealth of knowledge and commitment to his clients, Josiah has earned a reputation as a leader in the fitness field. His unwavering dedication to continuous improvement ensures that anyone who works with him will benefit from his expertise and passion for fitness.
Instructor- Katrina Titre
Katrina Titre is a highly accomplished fitness professional, founder, and owner of IGrind, a premier training brand dedicated to transforming lives through movement and strength. She holds a 1st honors Bachelor’s degree in Marketing and Advertisement Management, a Level 2 certification in gym instructing, and is a certified Pilates instructor.
With extensive experience in the UK and Dominica, Katrina has worked with a diverse range of clients, from everyday individuals to high-end clientele visiting the island. Her successful boot camps in Dominica have built a strong community, empowering individuals to push past their limits and embrace a lifestyle of wellness.
A passionate women’s health advocate, Katrina blends functional training with Pilates to create dynamic, results-driven programs that enhance balance, flexibility, and core strength. She is committed to fostering confidence, resilience, and self-care, inspiring her clients to lead stronger, healthier lives physically and mentally.
Whether working with elite professionals or everyday fitness enthusiasts, Katrina continues to make a significant impact in the world of health and wellness.
