Lead Instructor & Owner

Hilroy Alfred is a dynamic and accomplished entrepreneur, Fitness & Self Defense Professional, with an unwavering commitment to health, wellness, and empowering women against violence. As the owner and founder of Ruff Training, and Krav Maga Anguilla, he has demonstrated an insatiable appetite for fitness, self protection and healthy living, which he shares with a diverse audience of all age groups, his competitors, and most importantly, his clients.

Hilroy’s advocacy against violence towards women, particularly after an unfortunate tragedy hit home, heightened his passion for empowering women against violent situations. He took on the challenge of equipping himself with the necessary tools to build-up, encourage, and boost their confidence, further amplifying his commitment to the cause.

His expertise and training ethics are beyond his years and your imagination, and his skill set is continually evolving under the training of expert level 3 TSAHI SHEMESH, founder, and chief instructor of Krav Maga Experts (KME).


His success stories speak for themselves, with countless satisfied clients from a wide range of local, regional, and international backgrounds. As a specialist in

  • Exercise therapy
  • Strength training & conditioning
  • Sports nutrition
  • Certified Kickboxing and Boxing fitness instructor
  • Certified Krav Maga instructor
  • Certified sports massage therapist

 And a Fitness and Bodybuilding (physique) champion, Hilroy’s credentials are second to none.

He has achieved numerous accolades, including

  • Most Outstanding Trainer in 2016 and 2020,
  • Men’s Week Honoree in 2018
  • 1st place winner of the 2017 ABBFF Men’s Physique
  • 3rd place winner of the 2018 St. Maarten Regional Cycling Race

 Hilroy’s accomplishments are not just on paper, but in his dedication to providing the best training experience for his clients.

When you train with Hilroy, you are under the guidance of a highly experienced and Certified professional who goes above and beyond to help you achieve your personal goals. His commitment to empowering his clients, particularly women, against violence, sets him apart as a fitness professional, and his passion for healthy living is infectious.

Instructor- Josiah Moses

Josiah Moses is an accomplished fitness professional who has made a name for himself in the industry through his dedication to excellence and his unwavering commitment to helping his clients achieve their goals. With a deep passion for fitness and a strong belief in the power of community, Josiah has become a recognized leader in the fitness world, inspiring countless individuals to adopt a healthier, more active lifestyle.

As a graduate of Dominica State College with a degree in Economics, Josiah has a unique perspective on the role that fitness plays in our lives. He understands that staying fit and healthy is not just a matter of personal preference, but a crucial component of overall wellness and success.and expertise in the field.

This understanding has led him to pursue a range of professional certifications, including the ACE Personal Trainer Study Program, the ACE Fitness Nutrition Specialist Program, and the CrossFit Level 1 Certificate Course, all of which have deepened his knowledge and expertise in the field.

Josiah’s work ethic is second to none, and he is constantly striving to improve himself and his clients. He brings a wealth of experience to the table, having served as Head Fitness Director at Fitness University Jolly’s Pharmacy Dominica since 2016 and founded Cardio Jam, a fitness program that has been embraced by the community. He has also worked with the Dominica Football Association National Team as a Strength Coach and has specialized in rehab coaching for knees, shoulders, and lower back.

Josiah’s ability to communicate effectively has been instrumental in his success, and he possesses excellent oral and written communication skills in English. He is experienced in coordinating groups, public speaking, and relating with a wide range of personalities. He is also a gym designer with several years of experience in designing spaces that emphasize effective workouts with minimal transition time between machinery, while maintaining a high level of working space and a layout that maximizes the use of spaces of any size. Josiah is also an online coaching/program creator, capable of running programs online with little to no drawbacks.

With a wealth of experience, expertise, and passion for his work, Josiah has earned a reputation as a true leader in the fitness industry. He is constantly seeking new challenges and opportunities to help others achieve their goals, and his dedication to his clients is unmatched. Anyone who has the opportunity to work with Josiah will undoubtedly benefit from his wealth of knowledge, expertise, and experience in the field of fitness.