Meet The Instructor

Hilroy Alfred

Hilroy Alfred, Owner and Founder of Ruff Training, Ruff Sanitation and Krav Maga Anguilla, possesses an insatiable appetite for fitness and healthy living. Prior to taking on the challenge of being a Fitness Professional, Hilroy was always a leader by nature and very passionate about self development. He remains an inspiration to a diverse audience of all age groups, his competitors and most importantly his clients.

Hilroy started his Krav Maga journey in 2019 after an unfortunate tragedy hit home. His advocacy against violence especially towards women was heightened and the passion to further empower them was amplified. Hilroy catapulted himself once again outside of the comfort zone and set out to equip himself with the necessary tools needed to build-up, encourage and boost the confidence of women encountered with violent situations. Hilroy’s skill set and training ethics are beyond his years and your imagination. He continues to further advance his knowledge and skills as an instructor under the training of Expert Level TSAHI SHEMESH.


TSAHI SHEMESH, expert level 3 founder and chief instructor of Krav Maga Experts (KME), began his Krav Maga journey in Israel, 1988, where he trained under Imi Lichtenfeld’s (the founder of Krav Maga) very first students. During his three-years in the Israeli Defense Forces (IDF), Tsahi served in the paratrooper’s brigade, trained in dignitary protection at the School of Counter terrorism, completed the commander’s course VIP protection program and civilians’ instructor’s training. He served in the West Bank and holds a Sergeant First Class.


The success stories of Hilroy Alfred speaks for themselves through countless satisfied clients. There are truly no limits to his reach as he caters his wealth of knowledge and skills to a wide range of local, regional and international client base. While this accomplishment is not worn on his sleeve, it is clear from your first experience that  you are under the training of a highly experienced and certified professional. 


  • Specialist in Exercise Therapy
  • Specialist in Strength Training & Conditioning
  • Specialist in Sports Nutrition
  • Certified Kickboxing Instructor
  • Certified Boxing Fitness Instructor
  • Certified Krav Maga Instructor
  • Certified Sports Massage Therapist
  • Fitness and Bodybuilding (Physique) Champion 


  • 2020 Most Outstanding Trainer
  • 2018 Men’s Week Honoree
  • 3rd Place 2018 St. Maarten Regional Cycling Race
  • 2016 Most Outstanding Trainer
  • 1st Place Winner 2017 ABBFF Men’s Physique, (Open), 2nd Place Winner
  • 1st Place Winner 2017 ABBFF Men’s Physique, 
  • 1st Place Winner 2017 SMBFF Men’s Physique 
  • 2015 CAC IFFBB Competitor
  • 2015 ABBFF Men’s Physique, 2nd Place Winner
  • 2014 AXABBFF Men’s Physique, 3rd Place Winner